The Google PageRank is the implementation of the link popularity concept in the algorithm of the Internet's most popular search engine, Google. The PageRank is a number between 0 and 10. A PageRank of 0 (PR0) means basically no links to a website, while a PageRank of 10 (PR10) means millions of links pointing to that particular website. It seems that the scale is logarithmic, so PR10 does not mean ten times more links than PR1, but many more.
It is important to understand that PageRank is a measure related to webpages, NOT to websites. Each page of a website has an individual PageRank. Usually, the home page of a website has the highest PageRank, but this happens only because generally all the other pages of the website link somehow to the homepage. Google offers a free tool (the Google Toolbar: http://toolbar.google.com ) that can be used to check a web page's PageRank. After downloading and installing (full functioning version of ) it, an additional bar below the URL field will indicate the PageRank by a green horizontal gauge. Moving the mouse over the green gauge will reveal the numeric value of the PageRank.
There is strong evidence that PageRank is the MAIN factor that gives a webite's positioning in the results pages. To increase your PageRank, you should get as many external links as possible pointing to your homepage. The links should be from pages with high PageRanks. It seems that a link from a website with PageRank ZERO (most of the time link pages are ZERO PageRank, you can check that, in the link page you know!!) is worth 200 times (!!!) less than a link from a page with PageRank TWO or THREE. You can get increase Page Rank by exchanging link with similar Page Rank pages and can get next higher Page Rank. So it better to exchange link with home page (first page) with same Page Rank.
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