Keyword selection is one of the very basic step for bringing targeted visitors to your site. By pick the wrong words you miss your big efforts. So you must start your search engine optimization campaign by selecting correct key words.
That is a most critical processes, as if you pick a wrong you would not get traffic or other word your competitor will get it. When selecting key word you can get 'an idea' from search engine. The word you 'want' or 'think' may not be the word people use when searching things. Just type the words you want and see how many results appear in a search engine. The Keyword popularity tools can be available commercially that say which word really searchers used. These provide the quantitative feedback and then you know accurately how often your candidate keyword is used as a search query.
Viewing your competitor's source code is very easy and a good way to see what keyword phrases (if any) they are using. Using your browser, view the source code of their page. The title and meta tags should contain the same keywords or variations of keyword phrases if the competitor's website is optimised. Look over the web page content as well as for keyword phrases worked into the text, headings and hyperlinks of the pages
Other important thing is trying to go for two or three ward phrases, as single words are more competitive. It is generally accepted factor that most searchers end up using multiple words in their search to narrowing words to see accurate results. So you should target for phrases that reflect need of your site. That is more difficult than single ward.
Every word you select must be relevant for your site. Just popular word in the field may not be suitable for your site.
If you optimize for a keyword phrase consisting of 2-3 words, you increase your chances that your site will be found. The keyword popularity will be less than for a single word, but the phrase will be more focused and your traffic will be more relevant. It is well known factor that most searchers end up their search using 2-3 word and get more accurate results.
Always think other page than home page. While trying to optimize your home page for most appropriate keywords, focus your other pages some two or three keywords relevant to those pages. These are act as additional opening pages for visitors to enter your site on.
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