Getting links to your site is a high priority requirement for those who are seriously interested in promoting their business.
How and from whom should you to get link? It depends on the effort and what you have to give up in return. Exchanging a banner ad on your site for a link from a high Page Rank site (other word site with high hit rate) may be extremely valuable for attracting new visitors. There are negative side of course, especially banners may however, redirect your visitor to the banner site and away from yours. Banners also tend to clutter a web page, increase the load time and distract your visitors.
One of the first things people discover when they start looking for ways to promote their site is link exchange sites. Simply submit your URL and put their banner on your site and they will start sending you thousands of visitors.
Many search engines, are starting to use site popularity as a way to rank your site. In other words, a site with 100 links to it will rank higher in the search results than a site with only 5 or six. If your site link to a popular site (with high Page Rank) you get high rank in search engine result. It is consequently important to establish links to your site both for the traffic they can generate directly and for the indirect value of improving your search engine ranking.
Join a Web Ring related to your topic if one is available or create one if not. Avoid putting too many links on your home page. Create a link page if you have a lot of links and put any Link Exchange banners at the bottom if you do decide to use them.
You can determine your site popularity on many search engines by entering a special code. As example by Google tool bar say it as Page Rank.
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